Howdy, It’s Rachel
Rachel writes a blog about marketing strategy, industry insights, educational resources, and more to make your marketing creative, fun, and effective.
What’s Really Working on Instagram in (Insert Year Here)
What’s working for businesses marketing on Instagram in 2025 from a marketing strategist and creative.
Storytelling That Moves: How Lifestyle Brands Build Connection Beyond the Product
In 2025, audiences don’t just want to buy products—they want to belong to something. Brands like Vuori and Haute Hijab have mastered the blend of story, strategy, and lifestyle, turning clothing into culture and content into connection.
Are Digital Downloads and Online Courses Dead?
Entrepreneurs and business owners are wondering what the next big money-making trend will be — courses, digital downloads, or something else entirely. The truth? None of it’s dead, it’s just changing. This post breaks down what’s really working in 2025, what’s not, and how to build education-based offers that actually convert.
SEO vs AIO: What’s the Difference (and Why It Matters Now)
SEO helps people find you, AIO helps AI recommend you. Learn the difference between Search Engine Optimization and Artificial Intelligence Optimization, and why modern marketing strategies need both.
What Is a Fractional CMO (and Do You Need One?)
A fractional CMO gives you executive-level marketing strategy without the full-time cost. Here’s what they do, what problems they solve, and how to know if it’s time to hire one.