✺ RDYM Portfolio
Here’s where marketing strategy meets creative direction.
These projects blend words, visuals, and storytelling that make brands feel real. Every piece has a purpose — not just to look good, but to work.
RDYM CLIENTS
Get inspired by current & past clients
❊ Malak Kudaimi
As fractional CMO and creative strategist for Malak Kudaimi, I’ve partnered with her to expand her brand from a single course into a holistic educational platform empowering Muslim women to make informed, faith-aligned financial and relationship decisions.
Our collaboration bridges brand, product, and marketing strategy — from positioning and audience development to curriculum design and launch execution. Together, we’ve co-developed Confident Courtship, a first-of-its-kind toolkit integrating psychology, Islamic principles, and practical finance; rebuilt The Confident Investor funnel with a full private podcast series and lead generation system; and launched The M Word, an interactive live podcast experience designed to turn community conversations into data-driven insights and qualified leads.
Behind the scenes, I oversee brand voice, messaging architecture, offer design, launch planning, and cross-platform marketing strategy — aligning Malak’s creative vision with her long-term business goals. Our work is rooted in credibility and community connection — building a brand that makes Islamic financial literacy and relationship empowerment accessible, modern, and deeply grounded in her faith.
SERVICES
❊ Fractional CMO
→ Campaign/Launch Strategy
→ Ad/Funnel Strategy
→ Email Marketing Strategy
→ Team Management
→ Brand Strategy
→ Brand Partnership Mgmt.
❊ Product Development
→ Product Ideation/Strategy
→ Copy & Design
→ Production & Execution
❊ General Marketing Support
→ Sales Page Copy/Design
→ Slide Deck Copy/Design
→ Brand Design
→ Email Copy/Design
→ Business Card Design
→ Consulting
Note From Rachel
Working with Malak has pushed me to think deeper about how education, culture, and marketing intersect and how to communicate nuance without losing clarity.
Every project with her is deeply collaborative and idea-rich. We build everything from the ground up: frameworks, products, and language, in a way that demands both strategy and sensitivity.
It’s sharpened my ability to lead in complex, mission-driven spaces while staying creative, curious, and grounded in the brands values and purpose.
❊ Rising Tide Soulpothecary
Rising Tide Soulpothecary, founded by herbalist and candle maker Mary Horn, creates intentional, earth-rooted goods that honor the cycles of nature and empower individuals to reconnect with their own wisdom through ritual, science, and soul.
Our collaboration began as a full-scale creative partnership to evolve Rising Tide’s product line, visual identity, and digital presence while maintaining the brand’s integrity and depth. Together, we’ve built the next chapter of the brand — expanding its reach through elevated storytelling, strategic product development, and refined presentation for both DTC and wholesale audiences.
I’ve led creative direction, messaging, and content strategy across multiple facets of the brand, including:
❊ Brand Development: Refining the full brand identity, voice, and values to balance mysticism with grounded integrity.
❊ Product Evolution: Concept development, naming, and narrative writing for the Prime Arcana collection — a line of elemental ritual candles aligned with goddess archetypes, herbal correspondences, and the feminine experience.
❊ Content & Ritual Design: Writing the Moon Mavens full moon rituals and seasonal almanac copy, blending poetic storytelling with actionable, accessible practices.
❊ Wholesale Strategy & Launch Assets: Creating digital collateral, product packaging, inserts, and marketing strategy to bring Prime Arcana to market through Faire and retail partnerships.
❊ System & Workflow Optimization: Building custom Notion portals, calendars, and content systems to streamline brand management, social content, and launch planning.
Our ongoing partnership focuses on scaling Rising Tide without losing its soul — expanding reach while keeping every word, product, and design rooted in truth, ritual, and the rhythms of nature.
SERVICES
❊ Creative Direction & Brand Strategy
→ Brand Identity Development
→ Brand Voice Refinement
→ Messaging & Storytelling Strategy
→ Product Positioning (DTC + Wholesale)
→ Campaign & Content Strategy
→ Partnership & Wholesale Strategy
❊ Product Development
→ Concept & Collection Strategy (Prime Arcana)
→ Naming, Copywriting & Narrative Development
→ Packaging Copy & Design Direction
→ Lead Magnet Production (Moon Mavens Series)
→ Product Inserts & Collateral
→ Blog Writing & Design (Creatrix Almanac)
❊ Marketing & Design Support
→ Shopify & Faire Launch Strategy
→ Sales Page Copy/Design
→ Email Copy & Delivery Flow Optimization
→ Wholesale Bio Sheets & Signage Assets
→ Canva Template Systems & Design Management
❊ Operations & Workflow Optimization
→ Notion Portal Buildout & Content Calendar Systems
→ Process & Workflow Design (Almanac, Rituals, Holidays)
→ Internal Team Coordination & Creative Systems Setup
Note From Rachel
Working with Mary has been an exercise in depth, in slowing down, honoring process, and creating from intention rather than urgency.
Every project with her asks for balance between ritual and practicality, science and soul, storytelling and structure. We build through conversation and curiosity, refining language, product, and experience until they feel not just beautiful, but true.
Our partnership has challenged me to create systems that protect creativity, to write with reverence and precision, and to lead projects that hold both artistry and strategy with equal weight. It’s reminded me that the best brands aren’t built for speed, they’re built for meaning.
From concept to conversion, I design lead magnets that connect strategy, creative, and systems.
Every project starts with the fundamentals of lead generation, then gets pushed one step further with a creative twist that stands out and still drives results.
✳︎ Lead Generation
✳︎ Private Podcast
Lead Magnet & Funnel
The Goal → Build top-of-funnel trust and generate qualified leads for Malak Kudaimi’s Confident Investor course.
Strategy → We developed a four-part private podcast series as an educational lead magnet designed to reach Muslim women who were curious about investing but hesitant to start. The series, $50 to $40K: My Halal Investing Story, used Malak’s personal narrative—starting with just $50 and growing to a $40K halal portfolio—to break down fears around risk, riba, and complexity.
Each episode was intentionally structured to:
Educate: Simplify key investing concepts through relatable stories and examples.
Build trust: Humanize Malak’s expertise and create an emotional connection through her personal journey.
Qualify leads: Attract listeners who resonate with her values-based approach to money.
Convert: End every episode with a natural CTA into The Confident Investor course for women ready to take action.
Why a Private Podcast:
We chose an audio-based lead magnet to lower the barrier to entry for a busy audience that consumes content passively, such as while cooking, commuting, or caring for family. The format created intimacy and trust faster than traditional webinars or PDFs, allowing Malak to share stories and education in her authentic voice.
Results:
The private podcast became a high-performing top-of-funnel asset, growing her email list, nurturing subscribers with bingeable, faith-centered content, and serving as the primary entry point into The Confident Investor evergreen funnel.
✳︎ Quiz & Digital Download
Lead Magnet & Funnel
The Goal → Build top-of-funnel trust and capture qualified leads for Naomi Rotstein’s Fit Biz University ecosystem.
Strategy → Launching in November 2025, Fit Biz Jumpstart will serve as the official entry point into the Fit Biz University ecosystem. We refined and expanded one of Naomi’s original digital downloads into an interactive version that helps trainers take immediate action and identify their best-fit online offer format. The updated Jumpstart pairs a short, high-value guide with a self-assessment quiz, transforming it from a static freebie into a personalized experience. The creative tweak was intentional: take what was already performing well and make it more engaging, more specific, and more aligned with the first step in the Fit Biz University journey.
Each stage of the funnel was intentionally structured to:
Attract: Reach experienced personal trainers who are ready to scale online but don’t know where to start.
Educate: Help them see what’s possible and simplify the path from gym floor to online income.
Qualify: Identify serious action-takers while filtering out casual browsers.
Convert: Naturally guide them toward the next aligned offer, Fit Biz Prep Course, for deeper strategy and implementation.
Why a Digital Download + Quiz:
We combined a quick-win guide with an interactive quiz to meet trainers where they are in their buying journey: curious, but cautious. The guide gives them an instant result (“Now I know what type of offer fits me”) while the quiz personalizes the experience and gives Naomi insight into their stage of business. This format turns a free resource into a strategic lead qualifier that builds early trust and sets up the next logical step inside Fit Biz University.
Expected Results:
Once launched, Fit Biz Jumpstart will anchor the top of the Fit Biz University funnel, filling Naomi’s list with warm, qualified leads. It will position her as both approachable and authoritative, giving trainers a tangible first win and a clear next step. By solving a single, specific problem—“What should I create?”—Jumpstart will bridge the gap between awareness and action, naturally leading participants into the Fit Biz Prep Course, then the Fit Biz Core Curriculum, and ultimately into the Fit Biz Mastermind for advanced mentorship and scaling support.
✷ Email Marketing
I write and build email campaigns that connect, educate, and convert. From newsletters and product features to launch sequences and evergreen funnels, I create strategic flows that blend storytelling and structure. My work spans wellness, finance, lifestyle, and education industries, always focused on voice consistency, clarity, and results.
✷ Performance + Optimization
I track and analyze campaign performance to refine every element of email strategy. Open rates, click-throughs, and conversion data guide my decisions, helping me identify patterns and make targeted improvements across copy, design, and automation for stronger results over time.
✷ Copywriting
I write high-performing email copy that blends brand voice with strategy. From subject lines to CTAs, every word is written to engage, educate, and convert while keeping the message aligned with broader business goals.
Design
I design clean, scroll-friendly email layouts that prioritize clarity and flow. Every visual element supports the message and makes it easy for readers to move from curiosity to action.
Automation + Funnel Systems
I build automated email systems that deliver the right message to the right audience at the right time. From tagging and segmentation to full funnel setup, I create streamlined experiences that nurture leads, launch offers, and maintain engagement long after the first click.
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Role: Strategy · Copy · Design · Systems Development
The Creatrix Almanac was designed as the living heart of Rising Tide Soulpothecary’s digital ritual ecosystem, a monthly publication that blends lunar wisdom, seasonal rhythm, and accessible ritual guidance. I built the entire process and infrastructure from the ground up: strategy, copywriting, visual design, and workflow.
Each edition of the Almanac guides readers through the new and full moons with reflection, ritual, and product connection, serving as both a digital publication and an evergreen marketing engine. The content is written in Rising Tide’s grounded yet mystical voice, balancing science, nature, and ritual, to make lunar living feel practical, empowering, and inclusive.
My approach:
System Architecture: Created an integrated workflow using Notion, Canva, and Shopify to manage content ideation, design, and publishing. Each monthly edition follows a write → design → send cycle, with linked assets and pre-formatted templates to keep production efficient and on-brand.
Editorial Strategy: Developed the Almanac as a hybrid of newsletter and blog, evergreen enough to live on the site while remaining seasonally relevant. It connects directly to RTS products (like the Prime Arcana ritual candles) through intentional storytelling rather than overt sales copy.
Design Direction: Built modular Canva templates for covers, lunar calendars, thumbnails, and social graphics so each month’s edition feels distinct while remaining cohesive within the brand’s visual system.
Brand Integration: Wove RTS’s voice, warm, wise, mystical but practical, through every line. Each issue reinforces the brand’s pillars of ritual, protection, empowerment, and self-prioritization.
Evergreen Automation: Structured delivery emails and website logic to remain timeless, automatically linking to the newest Almanac without needing monthly rebuilds.
Content Expansion: Established foundations for future evolution, integrating zodiac tracking, plant-based timing, and seasonal rituals inspired by traditional lunar agriculture, positioning the Almanac as both a spiritual and ecological guide.
Together, the Almanac and blog system transformed Rising Tide Soulpothecary’s monthly communications into a cohesive storytelling framework, one that deepens community connection, drives organic traffic, and extends the brand’s ritual philosophy into every lunar cycle.
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Role: Strategy · Copy · SEO · Systems Development
The Unstoppable Express blog system was designed as the strategic content engine behind the Keeping Balance Method’s flagship hypertrophy program—a 16-week, full-body training plan built on the principle of the Minimum Effective Dose (MED). I developed the full SEO and AIO (AI optimization) strategy, created Courtney’s internal blog production SOP, and established a unified structure for every post across ideation, keyword integration, and funnel alignment.
Each blog functions as an evergreen top-of-funnel asset—educational enough to rank organically, emotionally resonant enough to convert. The copy bridges science and storytelling in Courtney’s distinct “friendly neighborhood fitness nurse” voice: direct, humorous, evidence-based, and deeply validating for women learning to train smarter, not harder.
My approach:
Content Ecosystem Design:
Built the UE blog as a core component of the Keeping Balance Method funnel—each post connects back to the Unstoppable Express offer, the free-trial lead magnet, and the broader cyclical fitness philosophy. Every piece was designed to serve double duty as both SEO content and community education.Strategic System Architecture:
Created a complete SOP for SEO and AIO blog optimization, outlining a repeatable 10-step workflow for intake, keyword research, structural editing, and CTA alignment. Integrated Ubersuggest for keyword tracking and mapped each post to one or more of Courtney’s core messaging angles: Time Efficiency, Burnout Recovery, Science-Backed Training, and Cyclical Fitness.Editorial Development:
Refined each blog’s structure and tone for human readability and AI visibility—rewriting H1s, subheads, and CTAs to match real user intent and natural search phrasing. Balanced high-value educational content with emotional storytelling to deepen brand connection and support sales without overt pitching.Voice and Conversion Alignment:
Maintained Courtney’s grounded, science-meets-real-life tone across all posts—equal parts clinical and conversational. Each blog closes with a CTA written in her approved voice: “Three 30-minute sessions. Real strength. Zero burnout.”Evergreen SEO + AI Integration:
Positioned the UE blog system for long-term discoverability, optimizing for human readers and generative AI results alike. Posts are structured to surface in AI summaries and snippets, ensuring ongoing visibility as the KBM brand continues to grow.Together, the Unstoppable Express blog strategy and system transformed Courtney’s content from one-off posts into an integrated, performance-driven ecosystem—one that educates, ranks, and converts without sacrificing her brand’s signature warmth or authority.
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I don’t just build strategy for clients—I test it on myself first. My blog is where content marketing meets chaos control, equal parts storytelling, strategy, and proof that you can be smart and a little unhinged at the same time. Go take a look if you want to see the full strategy behind the words!
✲ Blogs
Social Media
Strategy
Social Campaign Direction
I build and execute social media strategies that align every post with brand goals, launch timelines, and audience behavior. From content calendars to creative direction, I create campaigns that drive connection, consistency, and measurable growth across platforms.
Copy
Social Copywriting
I write everything from captions and on-screen text to reels scripts and campaign messaging. Each piece balances storytelling and conversion, keeping brand voice consistent and engaging across every platform and format.
Design
Visual Content Design
I design branded visual systems for social media and launches, custom graphics, templates, and layouts that keep every platform cohesive and elevated. Each asset blends design precision with plug-and-play usability for lasting growth and effortless consistency.