Howdy, It’s Rachel
Rachel writes a blog about marketing strategy, industry insights, educational resources, and more to make your marketing creative, fun, and effective.
Storytelling That Moves: How Lifestyle Brands Build Connection Beyond the Product
In 2025, audiences don’t just want to buy products—they want to belong to something. Brands like Vuori and Haute Hijab have mastered the blend of story, strategy, and lifestyle, turning clothing into culture and content into connection.